A purple butterfly sticker placed near a newborn’s crib or bassinet in the NICU signifies that the baby was part of a multiple pregnancy, but one or more of the siblings did not survive. It is a gentle, visual way to inform staff and visitors of the family’s loss, encouraging sensitivity and compassion.

The Heartbreaking Meaning Behind the Symbol

• The purple butterfly was created by Millie Smith, a UK mother who lost one of her twin daughters, Skye, to anencephaly just hours after birth in 2016.

• Her surviving twin, Callie, remained in the NICU, and Smith noticed how painful it was when people unknowingly asked about “the other baby.”

• To prevent similar situations for other grieving parents, she designed the purple butterfly sticker as a discreet but powerful symbol.

Why It Matters

• Awareness: The sticker helps hospital staff, visitors, and other families recognize that the parents are coping with both joy and grief.

• Sensitivity: It prevents well-meaning but hurtful questions, such as asking about twins when one has passed away.

• Support: It opens the door for compassionate conversations and ensures that parents feel seen in their loss.

Global Recognition

Since its introduction, the purple butterfly has spread to hospitals worldwide. Much like the pink ribbon for breast cancer or the puzzle piece for autism, it has become a recognized emblem of remembrance and empathy in neonatal care.

This small symbol carries immense emotional weight, reminding us that behind every crib is a unique story of love, loss, and resilience.