The marathon continues—stronger than ever.

The legacy of Nipsey Hussle keeps expanding as his family and team push The Marathon brand into new territory: the restaurant world. Honoring the late entrepreneur’s commitment to community ownership and innovative business, his loved ones have officially launched Marathon Burger, a new restaurant in Los Angeles’ Fairfax District. The opening marks another milestone in preserving Hussle’s vision of economic empowerment and cultural influence (NBC Los Angeles).

Marathon Burger began as a small pop-up but quickly gained momentum thanks to overwhelming support from fans and locals. Its transformation into a full brick-and-mortar space culminated in a star-studded grand opening event, drawing community members, celebrities, and longtime supporters eager to welcome the latest addition to The Marathon empire. The menu features elevated comfort classics—smashburgers, chicken sandwiches, hot wings, and thick milkshakes—each made with fresh, high-quality ingredients.

Samiel “Blacc Sam” Asghedom, Nipsey’s older brother and co-founder of The Marathon brand, explained that the concept was born after the team explored some of L.A.’s most popular smashburger spots. The more they studied the trend, the more convinced they became that they could bring something uniquely Marathon to the table.

“Once the idea came, the team was like, ‘All right, we need to make this happen.’ So, all the steps were taken to get us here, finally,” Blacc Sam said.

What sets Marathon Burger apart is its commitment to freshness. Unlike major fast-food chains, nothing arrives frozen: even the pickles and vegan patties are made in-house, reflecting a culinary philosophy rooted in authenticity and craftsmanship. Their milkshakes feature the nostalgic Thrifty ice cream, a beloved staple for many Angelenos, adding another layer of local pride to the menu.

“Everything in here you get is tailor-made to be the best, so we took our time to bring in all organic products,” Blacc Sam noted.

This expansion into food mirrors Nipsey Hussle’s long-held principles of ownership, sustainability, and long-term growth—values he spoke passionately about throughout his career (The Los Angeles Times). From pioneering community reinvestment projects in South L.A. to building The Marathon Clothing into a globally recognized brand, Hussle’s influence continues to ripple across industries. Experts have noted that even after his passing, his ventures reflect a blueprint for culturally rooted entrepreneurship and generational wealth (Forbes).

Blacc Sam emphasized that Marathon Burger is yet another step in building The Marathon into a full lifestyle brand:

“The Marathon concept that my brother created is the long haul, the journey, the vision. It doesn’t happen fast—it’s slow paced. This is just another venture into the brand. Being able to come in for food for The Marathon brand is important. The goal is to become a lifestyle brand.”

Public support has already poured in. Popular food critic Keith Lee visited before the grand opening, giving the burger high praise and calling it “seasoned perfectly.” For Blacc Sam, the work is more than business—it’s healing. He shared that spending time in the kitchen brings back memories of cooking with Nipsey, offering comfort as the family continues to uphold his legacy.

Since its beginnings in 2010, The Marathon brand has stood for community empowerment, creativity, and purpose. Even after Nipsey Hussle’s tragic death in 2019, his message—that success is built patiently and intentionally—remains a guiding philosophy echoed by supporters worldwide (Associated Press).

Marathon Burger, located at 7507 Melrose Avenue, Los Angeles, CA, is open daily from 7 a.m. to 3 a.m. PT, welcoming everyone to experience a taste of the movement that continues to inspire a generation.