Ant and Dec have revealed that they successfully managed to sneak the viral '6-7' meme into a recent episode of I’m A Celebrity... Get Me Out Of Here!—and no one even noticed.

For those who might not be in touch with the latest trends of Gen Alpha, the '6-7' meme has been making waves across social media, especially among younger audiences. The meme involves saying the numbers "six" and "seven" while moving your hands up and down with palms facing upward. Although the trend started in niche internet spaces, it has grown in popularity, with even celebrities like Kim Kardashian and Formula 1 driver Lando Norris getting involved.

However, it seems that the life cycle of the '6-7' meme may be nearing its end, as it has now made its way into mainstream television thanks to I’m A Celeb hosts, Ant and Dec. The duo revealed they were dared to incorporate the meme into the 20 November episode, and they succeeded.

During a segment discussing the campmates' performance in the trial—where they won eight out of 12 stars—Ant McPartlin praised content creator Angry Ginge for managing to carry toads for "six... maybe even seven seconds," as Declan Donnelly mimicked the signature hand movement.

Confused by this moment? Read on (ITV)

The moment sparked confusion among viewers, as many who are fans of I’m A Celebrity might not be familiar with the '6-7' meme. One viewer commented on Instagram, "Love you guys but please don't do that again," while another said, "6 7 goes over most of our heads. Wtf seriously." Some viewers even joked about it, like one person who wrote, "My 8-year-old was in bed and heard it and shouted 67 from the other room." Another shared, "I was laughing my head off. My daughter was cringing; she thinks it’s cringe when adults do 6/7."

What Does the '6-7' Meme Actually Mean?

So, what is the '6-7' meme all about? Interestingly, the meme doesn't really have a deeper meaning, like so many viral trends on the internet today. It’s more of a fun, nonsensical piece of internet culture that has made its way from social media to television. The hand gesture connected with the meme traces back to a moment at an amateur basketball game where a child was seen making the movement.

The meme’s origins are often linked to Skrilla’s song "Doot Doot (6 7)", but overall, '6-7' is one of many examples of the growing 'brain-rot' phenomenon sweeping the internet this year. It’s become something of a viral oddity, with its meaning lost to the ether, much like other internet trends that don't need to make sense to be popular.

In fact, '6-7' has even been listed as one of the contenders for 2025's word of the year. It’s another example of how internet trends seem to evolve and impact mainstream culture, even if their meanings are often obscure or meaningless. (ITV)