Kansas City Chiefs heiress Gracie Hunt is showing strong support for Erika Kirk and Turning Point USA after the conservative organization announced plans to stage its own “alternative halftime show” in response to the NFL’s decision to book Bad Bunny as the headliner for the 2026 Super Bowl.

The Grammy-winning superstar was confirmed earlier this year as the league’s chosen performer — a move that immediately stirred controversy among some conservative critics due to Bad Bunny’s past criticism of U.S. Immigration and Customs Enforcement (ICE) and his outspoken political commentary (Fox News).

Appearing on The Will Cain Show on the Fox News Channel, Hunt praised Kirk for “standing in the gap” for young Americans, saying she believes the Turning Point halftime show offers an alternative for families looking for programming that reflects more traditional values.

Gracie Hunt, here in January 2024, is the daughter of Chiefs owner Clark Hunt.

Gracie Hunt applauds Erika Kirk and Turning Point USA

During her appearance, Hunt — daughter of Chiefs owner Clark Hunt and granddaughter of Lamar Hunt, the man credited with naming the Super Bowl (Associated Press) — said she admires what Kirk is building with Turning Point USA’s women’s division.

“I really respect Erika for all that she’s done, especially with creating a halftime show for America,” Hunt said.
“Children are young, they’re impressionable. Young women, young men — everyone needs someone to look up to.”

Hunt noted that although she doesn’t yet have children of her own, she understands the concerns many parents have about the direction of pop culture and the increasing sexualization of mainstream entertainment.

“Football is becoming a world sport, but at its heart, it’s America’s sport built around family,” she continued.

Hunt explained that her grandfather believed the Super Bowl should be an event families can enjoy together — with the game as the central attraction.

“He believed it didn’t need to compromise its character or rely on cheap appeal just to draw an audience, especially when that approach can alienate so much of the fan base,” she said.

Hunt emphasized that the NFL traditionally celebrates the military, honors women, and highlights American communities through its programming (ESPN). She added that future halftime performers should better reflect those values.

Bad Bunny will perform at the Super Bowl 2026 halftime show.

Who Gracie Hunt wants to see perform a future halftime show

Hunt shared her dream picks for a future Super Bowl halftime show: country star Jason Aldean — whose song “Try That in a Small Town” became a cultural lightning rod (Billboard) — or pop megastar Taylor Swift, whose NFL ties exploded in visibility after her relationship with Chiefs tight end Travis Kelce went public (The Athletic).

“I think our generation gets a bad rap,” Hunt said.
“But I’m excited by this movement I’ve seen in young people. They’re hungry for a deeper ‘why.’ They’re hungry for Jesus.”

She went on to claim that Bible sales are rising during Global Bible Month, and that she’s seeing a surge of religious revival among college-age Americans.

“Across college campuses, people are getting baptized, sharing the Gospel and wanting to leave this world a better place,” Hunt added.

Turning Point USA’s halftime show: A growing conservative push

The Turning Point halftime initiative reflects a larger conservative push to create alternative entertainment that aligns more closely with traditional American and Christian values (Fox News). Organizers say their goal is to offer a family-friendly performance that appeals to viewers who feel increasingly alienated by mainstream pop culture.

The NFL has not commented on Turning Point USA’s plans or on Hunt’s remarks. However, the league has historically defended its performer selections as part of efforts to reflect “the broad diversity of the global NFL audience” (NFL statement via AP).