The queen of beauty reigns supreme—yet again.

Legendary makeup artist Pat McGrath has shattered another ceiling, becoming the first-ever Creative Director of Cosmetics for Louis Vuitton, a historic appointment celebrated across the fashion world (Essence). The announcement arrives just ahead of the fashion house’s highly anticipated Women’s Fall/Winter 2025 show in Paris, signaling the beginning of a bold new chapter in luxury beauty.

For more than two decades, McGrath has been the creative force behind some of Louis Vuitton’s most unforgettable runway beauty moments. Her artistry—instantly recognizable for its innovation, drama, and technical mastery—has shaped seasons, set global trends, and elevated runway storytelling to new heights. Now, she takes her collaboration with the Maison further than ever before with La Beauté Louis Vuitton, an exclusive cosmetics line she has quietly crafted behind the scenes for the past four years.

“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity, and innovation,” McGrath shared in a press statement. “The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”

McGrath’s influence is legendary across the global fashion industry. Often referred to as the “Mother of Makeup,” she has designed countless iconic editorial and runway looks for brands including Dior, Prada, Valentino, Versace, and Givenchy (Vogue). She is also the visionary behind Pat McGrath Labs, one of the most successful beauty brands ever launched by a makeup artist, celebrated for its vivid pigments, boundary-pushing textures, and cult-favorite formulas (The New York Times). Her new creative role with Louis Vuitton further solidifies her as a pioneering force—particularly as a Black woman transforming two industries that have historically lacked diversity at the highest levels (The Guardian).

While this marks Louis Vuitton’s first official entry into makeup, the brand’s relationship with beauty runs deep. Archives dating back to the late 1800s reveal exquisitely crafted vanity cases, perfume holders, and beauty accessories, reflecting the Maison’s long-standing commitment to craftsmanship and femininity. With McGrath now steering the creative vision, La Beauté Louis Vuitton is expected to set an entirely new standard for luxury cosmetics. The inaugural lineup boasts 55 lipsticks, 10 tinted lip balms, and eight eyeshadow quads, each designed with the precision, artistry, and elevated detail synonymous with both McGrath and the LV brand (WWD).

“La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula, and innovation,” said Pietro Beccari, Louis Vuitton’s Chairman and CEO. “Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage.”

Industry experts note that Louis Vuitton’s move into cosmetics mirrors a broader trend of luxury houses expanding their influence beyond fashion and accessories, tapping into the booming global beauty market—a space McGrath has already helped redefine (Business of Fashion).

From backstage visionary to creative powerhouse, Pat McGrath continues to prove why she is widely regarded as the greatest makeup artist of all time. With La Beauté Louis Vuitton set to make its global debut soon, the future of prestige beauty has never looked more luminous—or more revolutionary.